In Germany, grocery shopping is more than just a weekly errand—it’s a ritual. And for millions of smart shoppers, the REWE Prospekt (REWE Weekly Flyer) is the secret weapon for saving money while filling their baskets with quality products. Whether you’re stocking up on fresh produce, household essentials, or your favorite snacks, the REWE Prospekt is where you’ll find the best deals of the week—all in one convenient place.
For decades, REWE has been one of the most trusted supermarket chains in Germany. Its weekly flyer, or Prospekt, showcases discounted products, special offers, and upcoming promotions. It helps customers plan their shopping ahead of time, avoid unnecessary spending, and take advantage of time-limited deals.
The REWE Prospekt is more than just a marketing tool—it’s a money-saving guide that encourages mindful shopping. Every week, shoppers eagerly flip through its pages (or scroll online) to find what’s new, what’s trending, and where they can save the most. From fresh fruits and organic vegetables to beverages, bakery goods, and frozen foods, every item featured in the REWE Prospekt is carefully selected to reflect customers’ everyday needs. In short, if you’re living in Germany or visiting long-term, the REWE Prospekt isn’t just handy—it’s essential.
What Is REWE and Why It’s a Household Name in Germany
Before diving deeper into the flyer itself, let’s talk about REWE—the company behind it. REWE (short for Revisionsverband der Westkauf-Genossenschaften) was founded in 1927 and has grown into one of Europe’s largest retail and grocery cooperatives. Headquartered in Cologne, REWE operates thousands of stores across Germany, serving millions of customers daily.
What makes REWE unique is its commitment to quality, sustainability, and community. It’s not just about selling products—it’s about offering an experience where customers can shop responsibly while supporting local suppliers. The brand has built a strong reputation for promoting regional produce, eco-friendly packaging, and fair trade items.
Today, REWE is more than just a supermarket—it’s a lifestyle brand that blends convenience, ethics, and innovation. The REWE Prospekt plays a central role in communicating all this, highlighting weekly offers that align with their values—affordable, fresh, and sustainable products for everyone.
Understanding the REWE Prospekt (Weekly Flyer)
So, what exactly is the REWE Prospekt? Simply put, it’s REWE’s weekly advertisement brochure featuring current deals, discounts, and promotions. It’s released every week—usually on Mondays—and runs for seven days, giving shoppers a complete overview of what’s on sale.
The Prospekt typically includes:
-
Discounted products: from dairy, meat, and produce to snacks, drinks, and cleaning items.
-
Special promotions: such as “Italian Week,” “Grill Season Deals,” or “Back-to-School Offers.”
-
Regional features: showcasing local brands and products from nearby farmers.
-
Loyalty rewards: including coupons or digital points that can be redeemed in future purchases.
For many shoppers, browsing the REWE Prospekt is part of their weekly routine. It’s the first stop before writing a grocery list. Some people even use it strategically—checking which items are discounted that week and planning meals accordingly.
And with the growing shift toward digitalization, REWE now offers digital versions of the Prospekt on its website and mobile app, making it easier than ever to browse and save money.
How to Access the Latest REWE Prospekt Online and In-Store
Gone are the days when you had to rely on paper flyers stuffed into your mailbox. REWE has made accessing its Prospekt easier than ever before.
Here’s how you can find the latest REWE Prospekt:
-
REWE Website: Visit www.rewe.de and navigate to the Angebote (Offers) section. You’ll find an up-to-date digital version of the Prospekt, searchable by your local store.
-
REWE App: Download the free REWE app, available on iOS and Android. It allows you to view the Prospekt anytime, anywhere, and even create digital shopping lists.
-
In-Store Flyers: Physical copies are available near the entrance of most REWE stores.
-
Email Subscriptions: You can subscribe to weekly newsletters that include highlights from the newest Prospekt.
With these options, REWE ensures that customers never miss a deal. The online Prospekt is especially convenient for those who like to plan ahead or prefer paperless shopping. It’s interactive, searchable, and updated regularly—saving both time and money. In Germany, grocery shopping is more than just a weekly errand—it’s a ritual. And for millions of smart shoppers, the REWE Prospekt (REWE Weekly Flyer) is the secret weapon for saving money while filling their baskets with quality products. Whether you’re stocking up on fresh produce, household essentials, or your favorite snacks, the REWE Prospekt is where you’ll find the best deals of the week—all in one convenient place.
For decades, REWE has been one of the most trusted supermarket chains in Germany. Its weekly flyer, or Prospekt, showcases discounted products, special offers, and upcoming promotions. It helps customers plan their shopping ahead of time, avoid unnecessary spending, and take advantage of time-limited deals.
The REWE Prospekt is more than just a marketing tool—it’s a money-saving guide that encourages mindful shopping. Every week, shoppers eagerly flip through its pages (or scroll online) to find what’s new, what’s trending, and where they can save the most. From fresh fruits and organic vegetables to beverages, bakery goods, and frozen foods, every item featured in the REWE Prospekt is carefully selected to reflect customers’ everyday needs.
In short, if you’re living in Germany or visiting long-term, the REWE Prospekt isn’t just handy—it’s essential.
What Is REWE and Why It’s a Household Name in Germany
Before diving deeper into the flyer itself, let’s talk about REWE—the company behind it. REWE (short for Revisionsverband der Westkauf-Genossenschaften) was founded in 1927 and has grown into one of Europe’s largest retail and grocery cooperatives. Headquartered in Cologne, REWE operates thousands of stores across Germany, serving millions of customers daily.
What makes REWE unique is its commitment to quality, sustainability, and community. It’s not just about selling products—it’s about offering an experience where customers can shop responsibly while supporting local suppliers. The brand has built a strong reputation for promoting regional produce, eco-friendly packaging, and fair trade items.
Today, REWE is more than just a supermarket—it’s a lifestyle brand that blends convenience, ethics, and innovation. The REWE Prospekt plays a central role in communicating all this, highlighting weekly offers that align with their values—affordable, fresh, and sustainable products for everyone.
Understanding the REWE Prospekt (Weekly Flyer)
So, what exactly is the REWE Prospekt? Simply put, it’s REWE’s weekly advertisement brochure featuring current deals, discounts, and promotions. It’s released every week—usually on Mondays—and runs for seven days, giving shoppers a complete overview of what’s on sale.
The Prospekt typically includes:
-
Discounted products: from dairy, meat, and produce to snacks, drinks, and cleaning items.
-
Special promotions: such as “Italian Week,” “Grill Season Deals,” or “Back-to-School Offers.”
-
Regional features: showcasing local brands and products from nearby farmers.
-
Loyalty rewards: including coupons or digital points that can be redeemed in future purchases.
For many shoppers, browsing the REWE Prospekt is part of their weekly routine. It’s the first stop before writing a grocery list. Some people even use it strategically—checking which items are discounted that week and planning meals accordingly.
And with the growing shift toward digitalization, REWE now offers digital versions of the Prospekt on its website and mobile app, making it easier than ever to browse and save money.
How to Access the Latest REWE Prospekt Online and In-Store
Gone are the days when you had to rely on paper flyers stuffed into your mailbox. REWE has made accessing its Prospekt easier than ever before.
Here’s how you can find the latest REWE Prospekt:
-
REWE Website: Visit and navigate to the Angebote (Offers) section. You’ll find an up-to-date digital version of the Prospekt, searchable by your local store.
-
REWE App: Download the free REWE app, available on iOS and Android. It allows you to view the Prospekt anytime, anywhere, and even create digital shopping lists.
-
In-Store Flyers: Physical copies are available near the entrance of most REWE stores.
-
Email Subscriptions: You can subscribe to weekly newsletters that include highlights from the newest Prospekt.
With these options, REWE ensures that customers never miss a deal. The online Prospekt is especially convenient for those who like to plan ahead or prefer paperless shopping. It’s interactive, searchable, and updated regularly—saving both time and money.
Types of Offers Found in the REWE Prospekt
The beauty of the REWE Prospekt lies in its variety. Every week, shoppers are treated to a new set of promotions and discounts across multiple product categories.
Food and Grocery Discounts
Expect significant savings on staples like pasta, bread, milk, meat, fruits, and vegetables. REWE often highlights seasonal produce—strawberries in summer, pumpkins in autumn, and so on—to encourage fresh, seasonal eating.
Household Essentials
From detergents to kitchen paper, the Prospekt covers all your daily household needs. Many customers use these discounts to stock up on bulk items at reduced prices.
Seasonal and Holiday Promotions
During Easter, Christmas, or summer holidays, the Prospekt transforms into a festive catalog packed with themed offers—chocolates, decorations, BBQ supplies, and more.
Exclusive Member Deals
REWE loyalty cardholders or app users often get access to special “digital-only” discounts or coupon codes, encouraging a more personalized shopping experience.
Every edition of the Prospekt feels like a mini treasure hunt—there’s always something new to discover.
Types of Offers Found in the REWE Prospekt
The beauty of the REWE Prospekt lies in its variety. Every week, shoppers are treated to a new set of promotions and discounts across multiple product categories.
Food and Grocery Discounts
Expect significant savings on staples like pasta, bread, milk, meat, fruits, and vegetables. REWE often highlights seasonal produce—strawberries in summer, pumpkins in autumn, and so on—to encourage fresh, seasonal eating.
Household Essentials
From detergents to kitchen paper, the Prospekt covers all your daily household needs. Many customers use these discounts to stock up on bulk items at reduced prices.
Seasonal and Holiday Promotions
During Easter, Christmas, or summer holidays, the Prospekt transforms into a festive catalog packed with themed offers—chocolates, decorations, BBQ supplies, and more.
Exclusive Member Deals
REWE loyalty cardholders or app users often get access to special “digital-only” discounts or coupon codes, encouraging a more personalized shopping experience. Every edition of the Prospekt feels like a mini treasure hunt—there’s always something new to discover.