Step into a world where historical menswear meets modern Japanese street style. Ouji fashion, often called “prince style,” offers a unique aesthetic inspired by the clothing of young boys from the Victorian and Edwardian eras. It’s a style defined by tailored silhouettes, handsome details, and a touch of androgynous charm.
This guide will walk you through the world of Ouji fashion. We will explore its origins, break down the essential clothing and accessories, and see how it stands apart from its more famous counterpart, Lolita fashion. You will also find tips on how to build your own princely wardrobe.
The Origins of Ouji Fashion
Ouji fashion emerged from the broader Japanese street style scene, finding its roots alongside the hyper-feminine Lolita fashion. While Lolita draws inspiration from Victorian and Rococo womenswear, Ouji looks to historical European menswear, specifically the attire of young princes and boys from wealthy families. The name itself, “Ouji” (王子), translates to “prince” in Japanese, perfectly capturing the style’s noble and youthful spirit.
This aesthetic began to solidify in the late 1990s and early 2000s, popularized by visual kei bands and fashion publications like the Gothic & Lolita Bible. It provides a masculine or androgynous alternative within the same subculture, sharing a love for intricate details, historical silhouettes, and high-quality construction.
Key Elements of the Ouji Wardrobe
Building an Ouji coordinate is all about layering specific pieces to create a polished and cohesive look. While there is room for personal expression, certain items are fundamental to achieving the classic princely silhouette.
The Foundation: Shirts and Blouses
The base of any Ouji outfit starts with a well-chosen shirt. These are not your average button-downs. Look for blouses with elegant details that echo historical fashion.
- Classic Button-Ups: Crisp, well-fitted shirts in white, black, or jewel tones are a staple.
- Ruffles and Jabots: Shirts with ruffles cascading down the front or a detachable jabot add a touch of aristocratic flair.
- Pintucks and Lace: Subtle details like pintucks, delicate lace trim on the cuffs, or high collars enhance the Victorian feel.
The Core: Trousers and Shorts
Ouji fashion places a strong emphasis on the lower half of the outfit, typically featuring knee-length pants.
- Pumpkin Pants: Also known as knickerbockers, these shorts are fitted at the waist, balloon out around the thighs, and gather just below the knee. They are the most iconic Ouji bottom.
- Tailored Shorts: Simple, straight-cut shorts that end at the knee offer a more subdued and mature look.
- Full-Length Trousers: While less common, well-tailored trousers can be used for a more formal or “dandy” version of the style.
The Outer Layer: Vests and Jackets
Vests and jackets are essential for creating the structured, layered look that defines Ouji.
- Vests (Waistcoats): A tailored vest is a must-have. They cinch the waist and add a layer of sophistication. Look for vests made from brocade, tweed, or pinstriped fabric.
- Tailcoats and Jackets: Cropped jackets, tailcoats, or military-inspired blazers elevate the outfit, adding structure and formality. These pieces often feature details like epaulets, decorative buttons, or contrasting lapels.
Essential Ouji Accessories
Accessories are where you can truly personalize your Ouji coordinate and complete the princely aesthetic.
- Headwear: Hats are a signature element. Top hats, newsboy caps, boaters, and miniature tricorns are all popular choices.
- Neckwear: Ditch the standard tie for something more historical. Cravats, ascots, and bow ties are the preferred options.
- Socks and Tights: Knee-high or over-the-knee socks are crucial, especially when wearing shorts. Argyle, solid colors, and simple patterns work well. Patterned tights can also be worn for a more decorative look.
- Footwear: Your shoes should complement the historical theme. Oxfords, brogues, and heeled boots are excellent choices. Platform shoes can add a modern, punk-inspired twist.
Ouji vs. Lolita: What’s the Difference?
Though they often exist in the same social circles and are sold by the same brands, Ouji and Lolita are distinct styles. The primary difference lies in their inspiration.
- Inspiration: Lolita is inspired by historical European girls’ and womenswear, emphasizing femininity with petticoats, full skirts, and frilly dresses. Ouji is inspired by historical European boys’ and menswear, focusing on masculine or androgynous silhouettes with trousers, vests, and jackets.
- Silhouette: Lolita fashion is defined by its cupcake or A-line skirt silhouette, achieved with a petticoat. Ouji fashion focuses on a more streamlined, tailored silhouette that emphasizes the shoulders and waist.
- Gender Expression: While anyone can wear either style, Lolita is traditionally feminine, and Ouji is traditionally masculine or androgynous. Many people enjoy both, sometimes creating hybrid styles.
Think of them as two sides of the same coin—both celebrate ornate, historical fashion but express it through different gender presentations.
How to Start Your Ouji Wardrobe
Diving into a new fashion style can feel overwhelming. Here are some tips to help you get started with Ouji.
- Start with a Simple Color Palette: Begin with neutral colors like black, white, grey, and navy. This makes it easier to mix and match pieces. You can add pops of color with jewel tones like burgundy, emerald green, or royal blue later.
- Invest in Key Pieces: Focus on acquiring the essentials first. A good pair of pumpkin pants, a quality vest, and a detailed blouse will form the core of your wardrobe.
- Thrift and DIY: You don’t need to buy everything from specialty brands. Check thrift stores for old-fashioned vests, tailored trousers, and unique blouses. You can also modify existing clothes by adding lace, changing buttons, or tailoring them for a better fit.
- Browse for Inspiration: Look at Ouji coordinates online through platforms like Pinterest, Instagram, and fashion blogs. This will help you understand how different pieces work together and discover which elements you like best.
Where to Shop
Finding Ouji clothing can be a treasure hunt. Many Lolita brands also carry Ouji lines.
- Japanese Brands: Labels like Alice and the Pirates, Atelier Boz, and Moi-même-Moitié are famous for their high-quality Gothic and classic Ouji designs.
- Independent and Online Retailers: Many smaller, independent designers create beautiful Ouji pieces. Online marketplaces like Etsy can be a great source for handmade items and accessories.
- Secondhand Markets: Websites like Lace Market or Closet Child are excellent for finding secondhand brand pieces at a lower price.
Embrace Your Inner Prince
Ouji fashion is more than just clothing; it’s a form of self-expression that combines history, elegance, and a touch of rebellion. It offers a space to play with androgyny and explore a sophisticated, powerful aesthetic. Whether you’re drawn to its dark, gothic elements or its classic, dapper charm, Ouji provides endless opportunities to create a look that is uniquely yours. Start with the basics, have fun with accessories, and wear your princely style with confidence.